Marketing and digital transformation are becoming increasingly intertwined, and the need for marketers to possess a deep understanding of both has never been more pressing. In response to this evolving landscape, Vlerick Business School has revamped its Masters in Marketing and Digital Transformation into the Masters in Marketing Strategy. The revamped programme aims to equip students with the skills and knowledge necessary to develop and implement successful marketing strategies, taking a data-led and tech-driven approach that focuses on strategic creativity, customer management, budgeting, analytics, and trend analysis.
Key Objectives of the Masters in Marketing Strategy
• To develop strategic marketers with a deep understanding of customer management, budgeting, analytics, trend analysis, and strategic creativity
• To equip students with the skills necessary to connect the dots between data-driven insights, ideas, and impact
• To provide a comprehensive education that combines strategic thinking with hands-on skills, and encourages a long-term view of how marketing decisions shape business performance
Curriculum Highlights
• Marketing strategy fundamentals
• Strategic use of technology and analytics in marketing
• Marketing strategy and creative ideation
• Management skills and personal development
• Business integration
New Content Areas
• Data-telling
• Conceptual thinking
• Budgeting techniques
• Ethics and sustainability
Programme Structure and Delivery
The Masters in Marketing Strategy is designed to be completed in one year, with a series of core blocks that are delivered through a combination of lectures, workshops, and case studies. •
- Marketing strategy fundamentals: students learn the principles of marketing strategy and how to develop a marketing plan
- Strategic use of technology and analytics in marketing: students learn how to use data and analytics to inform marketing decisions
- Marketing strategy and creative ideation: students learn how to develop creative marketing ideas and campaigns
- Management skills and personal development: students learn essential management skills and how to develop their personal brand
- Business integration: students learn how to integrate marketing with other business functions
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The programme also includes a 3-month market research consultancy project that challenges students to apply their knowledge to a real business case.
Benefits of the Masters in Marketing Strategy
• Develops strategic marketers with a deep understanding of customer management, budgeting, analytics, trend analysis, and strategic creativity
• Provides a comprehensive education that combines strategic thinking with hands-on skills
• Encourages a long-term view of how marketing decisions shape business performance
Testimonials and Quotes
“Marketers today are expected to connect the dots between data-driven insights, ideas and impact. This programme is built to train them to do that, by combining strategic thinking with hands-on skills, and by encouraging a long-term view of how marketing decisions shape business performance.” – Frank Goedertier, Programme Director of the Masters in Marketing Strategy
“Vlerick Business School’s Masters in Marketing Strategy is an excellent programme for marketers who want to take their skills to the next level. The combination of theoretical knowledge and practical experience provides students with a solid foundation for a successful marketing career.” – [Name], [Title], [Organization]
Programme Lead and Contact Information
For more information or to speak with the programme lead, please contact Alex Lopez at alex@bluesky-pr.com or on +44 (0)1582 797959.
“We want to send a stronger message that we are not training marketers, but rather future marketing managers. In other words, professionals who can lead, not just follow instructions. That means understanding the numbers, making sense of customer data, using technology in the right way—but also stepping back and taking a strategic view,”
This quote from Frank Goedertier, Programme Director of the Masters in Marketing Strategy, highlights the programme’s focus on developing strategic marketers with a deep understanding of customer management, budgeting, analytics, and trend analysis. Marketers today are expected to connect the dots between data-driven insights, ideas and impact. This programme is built to train them to do that, by combining strategic thinking with hands-on skills, and by encouraging a long-term view of how marketing decisions shape business performance.
In conclusion, the Masters in Marketing Strategy at Vlerick Business School is a comprehensive programme that provides students with the skills and knowledge necessary to develop and implement successful marketing strategies in a data-led and tech-driven world. Key Takeaways:
• Develops strategic marketers with a deep understanding of customer management, budgeting, analytics, trend analysis, and strategic creativity
• Provides a comprehensive education that combines strategic thinking with hands-on skills
• Encourages a long-term view of how marketing decisions shape business performance
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- Strategic marketers: individuals who possess a deep understanding of customer management, budgeting, analytics, trend analysis, and strategic creativity, and who can develop and implement successful marketing strategies
- Data-driven insights: insights gained from the analysis of customer data and other relevant information, used to inform marketing decisions
- Marketing strategy fundamentals: the principles of marketing strategy and how to develop a marketing plan
- Conceptual thinking: the ability to think creatively and develop innovative marketing ideas and campaigns
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- The Masters in Marketing Strategy is designed to be completed in one year
- The programme includes a 3-month market research consultancy project
- The programme covers five core blocks: marketing strategy fundamentals, strategic use of technology and analytics in marketing, marketing strategy and creative ideation, management skills and personal development, and business integration
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- What is the duration of the Masters in Marketing Strategy?
- What is the focus of the programme?
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